Getmenu and Get Menu: one ordering system, explained

You searched the name, so here is the plain answer before anything else. Get Menu, written getmenu in an address bar, is restaurant ordering software. It gives your restaurant its own ordering page at your name on getmenu.ae, and it sends every order into the WhatsApp groups your team already uses.

It is built and run by Anunzio International FZC, a company in Dubai. I am Anzul Aqeel, the founder. Tanzeel ur Rehman and Agha Shah Zaman are the co-founders. There is no larger group behind it and no investor deciding what gets built.

Why it works this way

Two facts shaped the design, and both are checkable.

Phones are not the constraint here. DataReportal's Digital 2026 report for the United Arab Emirates recorded 11.3 million internet users at the end of 2025 with online penetration at 99.0 percent, and 23.0 million active mobile connections, equal to 202 percent of the population. Every customer has a browser in their pocket.

Messaging is not the constraint either. WhatsApp's own business site says the service has more than 2 billion users around the world. Your kitchen team is already in a group there. So we did not build a tablet application for your counter and ask anybody to learn it. We put the orders where the staff were already looking.

The first hour

You sign up and pick your name. Your page exists immediately at that name on getmenu.ae, included in every plan.

Then the menu. If it is already in a spreadsheet you upload the whole thing at once instead of typing it, and afterwards you drag categories and items into the order you want. Choose one of 12 page layouts, a colour theme from 57, and a font. Add options and add-ons with their own prices, and mark the choices that must be answered before an item can be added.

Connect WhatsApp, and the messages start going somewhere.

The first order

Three things happen in about 2 seconds when somebody presses order.

The customer gets a confirmation with a link to a status page that needs no login. Your managers' group gets a ticket showing exactly what was ordered, with the options spelled out. If it is a delivery, your riders' group gets a dispatch link carrying the GPS pin the customer dropped at checkout, and that link works without an account, so a new driver needs nothing installed.

Before any of that, every line on the order is priced again from your live menu. The number the customer saw is the number they are charged. A double tap cannot create two orders.

"I ran a cafe of my own while I was studying, and before that I spent four years reselling point of sale software to small businesses. Both jobs taught me the same thing. The tools were built for somebody much larger, and the small kitchen paid for the difference." — Anzul Aqeel, founder of Get Menu

The first week

The parts you did not need on day one start to matter.

Stock counts fall as orders come in, and options carry counts of their own, so running out of one sauce does not take a whole dish off the page. An item greys itself out at zero, with nobody watching for it, and a cancelled order puts the stock back.

Inside the restaurant, a code is generated for every table. There is a designer so the printed code carries your own colours, and the print pack arrives by email ready for the printer. The table is the address, so a ticket knows where it came from. A group at one table can order from their own phones onto a single bill.

For delivery, customers pick their building and unit from a list you control, and you set a delivery fee per building rather than one flat guess. Free delivery above a threshold you choose sits on top of that.

The first month

Now the repeat business tools earn their keep.

Stamps can be given per order, per dirham spent, or only on the dish you want to sell more of. Regulars grow into tiers that carry an automatic discount. The loyalty card goes into Google Wallet, updating itself, with no app for anyone to install. Apple Wallet is built and waiting on a certificate, which we say plainly instead of implying it is live.

Promotions are switched on one at a time. Ten kinds of upsell, from pairings to quantity ladders and spend thresholds. Coupons with caps, exclusions and expiry dates. Bundles at a fixed price. Discounts never stack by accident, because the best one wins.

Marketing messages are held to a weekly cap per customer, and overlapping campaigns are held for you to approve rather than firing twice at the same person. Tax invoices come out as a PDF carrying your registration number, numbered in one unbroken sequence, and a sales dashboard shows what sold by day, item and channel.

What it is not

This part matters more than the feature list, so it is stated flatly.

There are no online payments. Payment is cash or your card machine at the door. That also means no card details exist anywhere in the system for anyone to steal.

There is no scheduled ordering and no pre-order. There is no hardware from us of any kind. We do not track ingredients by weight, we do not run payroll, and we are not a reservations system or a driver network.

How the money and the data work

A flat monthly price, and 0 percent commission. What a customer pays you is yours, and the amount you owe us does not move when you sell more.

The customers are yours too. Names, numbers and order history belong to your restaurant, and you can export the whole list on any day, including the day you decide to leave. The detail on an old order is wiped automatically once it passes 120 days, which keeps the address book from turning into a liability.

Signing up gives you 15 days to try it, and we collect nothing from a card to begin. At the end you either choose a plan or the account is suspended, so nothing is charged by surprise.

For more detail, online ordering systems for restaurants covers the category, QR code menus covers the code on the table, and restaurant management software covers the wider set of tools a restaurant buys.

Frequently asked questions

Is Get Menu the same as getmenu.ae?

Yes. getmenu.ae is our address, and every restaurant using the system gets its own name in front of it. Other companies and applications use similar names, and they are not us.

Do my customers need an app?

No. Your menu is an ordinary web page opened from a link or a code. The loyalty card saves into the wallet app that is already on the phone.

Can customers pay online?

No. Payment is cash or your card machine at the door, which is how most deliveries here are already settled. It is a real limit, and it is also why there is nothing sensitive stored.

Who owns the customer list?

Your restaurant does. You can export it whenever you want, in a file you can open, and that includes your last day with us.

How long does setting up take?

Most kitchens are taking orders the same day. A spreadsheet menu is uploaded in one go, and connecting the WhatsApp groups is the only step that needs somebody with a phone in their hand.